May 21, 2025
Private clubs often pride themselves on tradition—but without strong governance, even the most respected institutions can find themselves unprepared for what’s ahead.
In this data-driven conversation, Ed Heil talks with Joseph Abely, Executive Consultant at Club Benchmarking and lead author of the Club Benchmarking...
May 1, 2025
What defines value in today’s private club? It’s not the square footage of your dining room or how fast your greens roll—it’s how your members feel when they engage with your club.
In this episode, Ed Heil is joined by Dr. Bonnie Knutson, professor at Michigan State University’s School of Hospitality Business...
Apr 16, 2025
No club is immune to crisis, but most are unprepared when it strikes. In this episode, Ed Heil is joined by Andy Skoogman, a seasoned crisis communications expert with a background in law enforcement, media, and private clubs. Together, they discuss the common misconceptions club leaders have about crisis...
Apr 2, 2025
In this episode of Crushing Club Marketing, Ed Heil sits down with Jodie Cunningham, owner of Optimus Talent Partners and a certified Predictive Index partner, to explore how behavioral assessments can revolutionize hiring in the private club industry. Drawing on her years of experience, Jodie shares practical...
Mar 19, 2025
Episode Description
In this episode, Ed sits down with Bret, an expert in change
management and communication, to discuss why successful club
transformations depend not just on strategy but on how change is
communicated. They explore the unique challenges of implementing
change in private clubs, the importance of...